WHAT WE DID
We took a two pronged approach by targeting new users on the ground with the Yik Yak UK & Ireland Campus Tour 2015, coupled with a series of video endorsements from one of the UK & Ireland’s largest social influencers – Cian Twomey. Rather than standard promotional content we wanted to focus on video content, with subtle product placement and brand mentions, that we knew had the potential to go viral with the target demographic.
- Brand Ambassadors
- Recruitment of UK & Ireland ‘Yik Yak Crews’
- On The Ground
- Route planning & logistics for 15 campus activations, across 14 cities
- Social Influencer Endorsement
- 5 x Facebook videos by Cian Twomey