Omniplex are Ireland’s largest cinema chain, with locations across both Northern and Southern Ireland.
THE BRIEF
In Q4 of 2015 Omniplex introduced their first gift card and wanted to launch the product, to the NI & ROI markets, in time for Christmas. Upfront purchasing of cinema credit was a new offering from Omniplex and the Love Cinema creative campaign was developed to build awareness and drive gift card sales through all available channels.
WHAT WE DID
In order to launch the product to market, Omniplex wanted a creative campaign that would resonate with their consumers and which would drive overall sales, while increasing the reach of the brand. Outset created the Love Cinema campaign and brought the gift card to market through on screen cinema advertising, online promotion, email marketing, in-store advertising and a dedicated TV advertising campaign.
- Video Production
- Full length 90 second cinema trailer with cinema surround sound
- Full length 90 second web ad to be used across social platforms
- 30 second TV ad to be used across the Sky TV Network
- 90 second vox pop using Omniplex customers
- Design
- Social graphics
- Print artworks (including gift card design, POS and print advertising)
- Motion graphics
- Email templates
- Website
- Social Media Management
- E-Commerce Microsite Design & Development
- Email Marketing
- In-Store & POS